Vision

• AMP aims to grow its innovative product range especially fashioned to ensure that the vision every need is catered for and constantly improve on these.
• We do this by giving access to our customers through affordability and the physical presence of brand outlets in a low income & emerging segment of the market.
• We will always strive to adjust product design to set lower relative prices and achieve maximum local suitability.

Mission

• AMP cuts, processes manufactures and sell quality meats
• We wholesale and retail meat products to the mass market & emerging class of Zimbabwe in the first stance and globally in the long term
• To always provide safe and nutritious food with great value to all our customers and by so doing be profitable on a sustainable basis

Core Values

• Honesty
• Family
• Health
• Achievement
• Success